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Alison Matthews

VirtuAli Admin Solutions
Location Armagh Northern Ireland Mobile/Cell Phone: 07796 240677 Website:
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Biographical Info

My name is Alison Matthews or Ali for short and I am a Virtual Assistant (hence the business name VirtuAli). I started VirtuAli Administrative Solutions in 2015 to help busy business owners be less busy and concentrate on the ‘ing’ in their business teaching, coaching, painting, training!

As a business owner myself I understand the complexities of running a business, of juggling all the hats and getting swamped in the business rather than having time to work ON it and the thing you love.

With 20 years+ experience in a host of administrative roles worldwide, I have always been highly organised and love now helping business owners streamline their administrative processes, so they are more productive, waste less time on manual admin and have a better work life/balance and time to breathe!

The services I offer include organisational hours, accountability buddy and online courses guiding business owners how to work more efficiently in their business and to feel more in control. The list of my services is available at

I specialise in helping entrepreneurs automate processes around running courses/events (online and face to face) to be a virtual set of hands, eyes and ears!
I’m the winner of the Northern Ireland Virtual Assistant (VA) of the Year 2020 as judged by the UK VA Awards. I’m also delighted to be chosen in 2020 as one of 100 small businesses for the Small Business Saturday UK Campaign #SmallBiz100 2020. This campaign is a celebration of inspirational small businesses around the UK.

My passions are wild swimming, community projects and connecting people.